Sponsorship Opportunities

Here’s a list of potential sponsorship opportunities for an Arena and Convention Center:

1. Banners
2. Concourse Column Signage
3. Digital Exposure
   • Marketing Reel
   • E-Blast
   • Website Ads
   • Social Media Promotions
4. Elevator and Alcove Wraps
5. Inner and Outer Vomitory Signage
6. Naming Rights
   • Box Office
   • Executive Seating Areas
   • Meeting Rooms
   • Concessions
7. Video Board Ads
8. Event Sponsorship Packages
9. VIP Hospitality Areas
10. Merchandise Booths
11. Interactive Sponsorship Zones
12. Promotional Giveaways
13. Parking Lot Signage
14. Program Advertisements
15. Event Ticket Promotions
16. Community Engagement Activities
17. Co-branded Merchandise
18. Sponsorship of Specific Events or Shows
19. & so much more!

Explore a range of sponsorship opportunities tailored to your business. Contact our marketing team to create a customized package that meets your specific needs.

2024 Digital Marquee & Street Kiosk Sponsorship Opportunities

Transform your brand visibility with the MassMutual Center’s Digital Marquee and Street Kiosk—unmatched advertising platforms in the heart of Downtown Springfield. These high-impact displays capture the attention of thousands of convention attendees, arena visitors, pedestrians, and vehicles every day.

Why Choose the MassMutual Center?

• High Foot Traffic: Your brand will be seen by thousands daily.
• Tailored Packages: Customized sponsorship options to fit your marketing goals.
• Dedicated Support Team: Our experienced team is ready to help maximize your impact.

Digital Marquee Sponsorship

Showcase your brand with a marquee that offers:

• Prime Visibility: Positioned in a bustling area, maximizing exposure.
• Engaged Audience: Reach diverse crowds at concerts, conventions, and events.
• Dynamic Advertising: Utilize vibrant displays to promote your events and products.
• Flexibility: Easily update content to keep your messaging fresh.

Impressive Traffic Stats:

• 750,000 vehicles drive through the intersection annually.
• 450,000 visitors attend events each year.
• 15,000 vehicles pass by on Main Street daily.
• Over 3 million annual visitors to the adjacent MGM Springfield casino.

Visibility & Dimensions:

• Marquee: 1,000 sq. ft. display area with three high-definition LED screens, visible from over ½ mile away.

Street Kiosk Sponsorship

Connect directly with your community through our Street Kiosk, featuring:

• Strategic Placement: Benefit from high pedestrian and vehicle traffic.
• Interactive Experience: Showcase videos, promotions, and engaging content.
• Community Engagement: Strengthen your brand's local presence.
• Adaptable Promotions: Update messaging for seasonal events.

Street Kiosk Dimensions:

• Two 85” Samsung LED 4K commercial displays viewable from multiple angles.

Audience Profile for the MassMutual Center

The MassMutual Center attracts a diverse and engaged audience, making it an ideal venue for sponsorship opportunities. Here’s a closer look at our audience demographics:

Key Demographics

• Families: Our family-friendly events draw parents and children, making it a great opportunity for brands targeting family-oriented products and services.
• Young Professionals: Many attendees are young professionals looking for entertainment, networking, and community engagement. This group is often interested in trendy brands and local services.
• Sports Enthusiasts: The center hosts a variety of sporting events, attracting passionate fans who are engaged with their teams and the sports community.
• Event Goers: Concerts, expos, and trade shows draw a wide array of individuals, from music lovers to business professionals, ensuring varied exposure for sponsors.

Geographic Reach

• Local Community: Primarily draws attendees from Springfield and surrounding areas, fostering community connections.
• Regional Visitors: Attracts visitors from throughout Western Massachusetts and neighboring states for larger events and conventions, enhancing brand visibility across a broader region.

Interests and Engagement

• Cultural Events: The audience enjoys a wide range of cultural experiences, including concerts, theater, and community festivals.
• Business and Networking: Professionals attending trade shows and conventions are looking for networking opportunities and industry insights, presenting a chance for brands to engage with decision-makers.
• Health and Wellness: Events focused on health and wellness attract individuals interested in fitness, healthy living, and lifestyle brands.

Event Attendance

• High Engagement: Many events have loyal followings, leading to repeat attendance and ongoing brand interactions.
• Social Media Savvy: Our audience is active on social media, providing opportunities for sponsors to leverage digital marketing and engage with attendees online before, during, and after events.