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Event Marketing/Services

 

Do you want to Maximize Exposure and Increase Attendance at your event at the Lowest Cost?

Let us save you time and money. Because of our excellent media relations with print, radio and television, we can help pinpoint what media will hit your demographic target and give your event the most exposure. As part of our commitment to you, we provide a full complement of services to help ensure a successful event. Whether you’re seeking assistance for a trade show, convention, consumer show or social event, our Marketing Department is able to assist you with your publicity, advertising, public relations and marketing needs.

The following resources are available for your event*

  • Press release and media advisory creation and distribution to our extensive lists of local and outer lying media contacts
  • Coordination and delivery of media drops to local media
  • Event listing on the MassMutual Center’s web site
  • Placement of event brochures (provided by show promoter) in the MassMutual Center
  • Event calendar listing on MassMutual Centers' website
  • Cross-promotional opportunities with local radio stations

Additionally, we can help coordinate or assist with the following*

  • Coordination of press conferences
  • Media buying and placement
  • Trade for advertising
  • Third-party promotional opportunities
  • Planning and coordination of promotions

* Some services are fee-based

We pride ourselves on having a knowledgeable staff that is familiar with the market, media buying, promotions and sponsorships. Each event booked at the MassMutual Center can receive significant exposure through existing programs and cross-marketing opportunities.

To learn more about the options available for customization for a successful event marketing, advertising, and promotion plan, please click here.

MCCA
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MassMutual Center
1277 Main Street • Springfield, MA 01103
Tel: (413) 787-6610 • Fax: (413) 787-6645
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